Sunday, November 16, 2008

What a performance by Sarah Brightman in South Florida!

Last night Sarah presented her show at the Bank Atlantic Center with the mastery we all expected from her.

It was not only about her singing, but about the wardrobe, the dancers, the technology in place for this show.

At moments Sarah looked like she was flying in the air, at others the images that were projected on the angled mirror "garage-type" wall created astonishing effects.

Her orchestra and dancers were superb, and no one was disapointed by her performance. You know it because the applause went on and on....

Why would this concert be relevant to my usual printing tips?
The reason is this: the visual effects (and I don't mean Terminator-like situations) were soft, creative and smart. The performance hit the audience through the senses at different levels at the same time. The result is the satisfaction of the audience.

When designing an advertising piece, try to imagine those types of events where all the senses have something to say. Create having different objectives in mind. Work on the visual effect, but work on the intellectual side as well. Allow readers of your advertising piece to connect through different ways. In that way they'll be embracing what you have to say.

Have a great week!

Tuesday, November 11, 2008

A good point for your next advertising campaign

Do you remember Amex's 2007 ad showing Beyonce traveling around the world and enjoying the lifestyle that "the card" implies?
Watch the video on youtube

Those times are gone for some time at least. Those extravagant situations do no longer apply to real life nor they seem appropriate and therefore you don't even want them on your wish list at this time.

So what's for advertisers to say to one another?
Well, we'll start to see charming scenarios: back to family values, tender relations and a lot of support among friends, relatives and co-workers.
We all look for support in times of crisis, and this is one of those!

It's probably the time of nice gestures rather than the time of an exotic lifestyle.
We'll start to see this trend everywhere. A sweet chocolate bar will start to mean a lot again and maybe we'll re-connect with some of those values that we had not taken care of lately.

Do you agree with me?

See you!

Sunday, November 09, 2008

Outsourcing short run color printing might be the best option for your company

It may be the case that your company is overspending when the topic is "Color Copies"
Take a minute to ready the resolution that Citigroup made in early September 08 as per what a memo seems to circulate:
The memo sent out from the company includes the following item: “The use of color copying and printing dramatically increases our copying and printing costs. Color presentations are unnecessary for internal purposes; therefore going forward color copying and printing should only be used for client presentations. Also whenever possible, presentations should be printed double sided to reduce unnecessary paper usage. Over time, we will be removing color copiers and printers from the locations where they are not essential for purposes of preparing client presentations.”

Citigroup has probably about the best contracts in the industry for their copier machines. Even though that strengh, they still know that owning the printers does not do them any good.

They still carry the following expenses:
  1. Maintenance contract with the copier vendor
  2. Employees that must be technologically inclined, ready to understand software and the requirements of the printed jobs. Preparation of the jobs could vary significantly: different types of paper might be involved, a "combo" of color and black and white documents might be needed, post-printing processing might be needed (collating, coil binding, numbering, etc)
  3. On top of the investment, the training of employees that might move into a different area shortly or even leave the company, plus the time it takes to run jobs.
For all of this reasons we think that outsourcing entirely your printing needs makes so much sense.
A brief email with an atachment are usually enough to run a job. Companies such as Color Copies USA utilize online forms and proofing methods that improve the purchasing experience